McDonald’s McFails with accidentally ‘adult’ cups

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Summer romance themed cups are not as innocent as they seem.

McDonald’s Japan has released a set of cups to promote its new range of soft drinks, McFizz. The cups are supposed to elicit a theme of summertime romance, showing naive line illustrations of a boy and girl on opposite sides of the cup, who share an innocent moment when the empty cup is lined up in a certain way.

However, fast food fans have discovered that when you turn the cups a different way, you are faced with a range of decidedly less innocent scenes. We’re not sure if this was an intentional design quirk, created in an attempt to stir up publicity and enter inspirational lists of packaging design, or whether it’s a case of something looking amazing on screen, but not being user-tested quite thoroughly enough.

wever, fast food fans have discovered that when you turn the cups a different way, you are faced with a range of decidedly less innocent scenes. We’re not sure if this was an intentional design quirk, created in an attempt to stir up publicity and enter inspirational lists of packaging design, or whether it’s a case of something looking amazing on screen, but not being user-tested quite thoroughly enough.

Read the full story – https://www.creativebloq.com/news/mcdonalds-cups